UK shares: 1 I’d buy hand over fist if a stock market crash were to occur!

UK shares could become cheap if a market crash were to occur. This Fool identifies one he would add to his holdings and expect to bounce back.

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A stock market crash could be on the horizon. UK shares, and others across the world, could drop in value. If a crash did happen, I’d look to add certain shares to my holdings that I believe could bounce back.

Stock market crashes can occur for a number of reasons. These include major world economies struggling with growth or battling inflation. In addition to this, geopolitical issues, such as the threat of war, can also cause a market downturn.

I believe all of these factors are currently present. The US and Chinese economies are struggling with inflation and growth issues, respectively, as well as a real estate crisis in the Chinese economy. As two of the world’s premier economies, if further trouble were to occur, the market could crash. The Russia-Ukraine tensions are a geopolitical issue to keep an eye on too.

Should you invest £1,000 in Auto Trader Group Plc right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets. And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if Auto Trader Group Plc made the list?

See the 6 stocks

Tech stock with a competitive edge

If a stock market crash were to occur, Auto Trader (LSE:AUTO) is one of a number of UK shares I would look to add to my holdings.

Auto Trader is recognised as the UK’s largest online vehicle marketplace. It makes money by charging sellers to list their vehicles to reach millions of consumers looking for their next car.

As I write, Auto Trader shares are trading for 655p. At this time last year, the shares were trading for 581p, which is a 12% return over a 12-month period.

UK shares have risks

Auto Trader’s main risk for me moving forward is that of competition. The recent rise of e-commerce and the digital revolution, which has been sped up further by the pandemic, has meant many competitors are now vying for market share. If a competitor with a better user experience or cheaper fees or another unique selling point were to come along, it could affect Auto Trader’s performance and any returns.

If any new variant of the Covid-19 virus were to appear, a slowdown in the sale of cars could affect any performance and returns. This happened previously for Auto Trader when the pandemic first struck.

A stock I’d buy

Auto Trader has a huge competitive edge in its respective market and has excellent brand recognition. The UK shares on my best stocks to buy list all possess a competitive edge or significant market share.

Due to its competitive edge, Auto Trader has excellent record of performance and dividend growth. I do understand past performance is not a guarantee of the future, however. Looking back at performance, prior to 2021, which was affected by the pandemic, revenues increased year on year for three years. More recently, it’s half-year results were excellent and the highest ever half-year revenues achieved.

Auto Trader pays a dividend that would make me a passive income too. Its yield stands at just 1.2%, but it has an annual growth record of 23% over a five-year period. I do understand dividends can be cancelled. This could be the case if a market crash were to occur. I would expect them to be reinstated over the longer term, though.

Auto Trader is one of a number of UK shares on my radar for possible additions to my holdings. I believe it could bounce back and provide a lucrative return for my holdings over time if cheapened by a crash.

But what does the head of The Motley Fool’s investing team think?

Should you invest £1,000 in Auto Trader Group Plc right now?

When investing expert Mark Rogers has a stock tip, it can pay to listen. After all, the flagship Motley Fool Share Advisor newsletter he has run for nearly a decade has provided thousands of paying members with top stock recommendations from the UK and US markets.

And right now, Mark thinks there are 6 standout stocks that investors should consider buying. Want to see if Auto Trader Group Plc made the list?

See the 6 stocks

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Jabran Khan has no position in any shares mentioned. The Motley Fool UK has recommended Auto Trader. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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